Connecting Markets, Creating Deals: The Power of B2B at the Fair
Among the renowned companies were About You, Hugo Boss and Rabe Moden from Germany; Asos, Burberry, John Lewis, Me+Em and Next from the United Kingdom; Guess from Italy; Alexander Wang, Aimé Leon Dore, Faherty, Fanatics, LT Apparel (Adidas Kids), Patagonia and Revolve from the USA; Scalpers and Juan Vidal from Spain; POM Amsterdam and The Sting from the Netherlands; Studio F from Colombia; as well as key buyers from Saudi Arabia including Alshiaka, Brands Concept Company (Louzan), Lomar, Al Hattami and the Richy Group. This impressive line-up of global players underscored the fair’s role as a powerful business bridge and highlighted the immense potential of its exclusive networking format.
