Texhibition Istanbul designed its international visitor program to connect exhibiting companies with the right buyers and decisionmakers. Alongside meetings held at exhibitor stands, scheduled B2B meetings and the Business Lounge provided a dedicated setting for intensive business discussions throughout the fair.
Feedback from international buyers participating in the programs highlighted the tangible results of this approach. John Varvatos from the United States emphasized the efficiency of the B2B program, which provided the opportunity to meet numerous new suppliers within a short period, while also highlighting the quality and variety of Turkish fabrics. Looking to expand its sourcing opportunities in Türkiye, the company viewed Texhibition Istanbul as an effective platform for identifying new manufacturers and potential business partners.
U.S.-based Petite Maison Kids, attending the fair for the first time, highlighted the advantage of finding suppliers for different needs, including fabrics and accessories, under one roof, making the purchasing process faster and more efficient.
Twinset from Italy also attended Texhibition Istanbul for the first time and identified specific products for its Autumn/Winter 2027-28 collection. The company highlighted the fair’s well-organized structure and the ease of accessing relevant exhibitors and product categories.
At a time when quality, flexibility, sustainability, transparency and speed are becoming increasingly important in international sourcing, Texhibition Istanbul connected Türkiye’s integrated production infrastructure directly with international buyers, supporting the development of both new and existing business partnerships.
